Create a Lead Generation Form
Social media engagement and blog writing will give you visibility and bring traffic.
The next step is to turn that traffic into leads.
A visitor becomes a lead when he/she contacts you for your services or product.
You need to urge your social media followers and visitors of your website to acquire what you offer.
How do you ask?
Create a form to get the contact information of the visitors.

No one will give you their contact information for no reason. To cope with that:
First, assure them that you are great at what you offer.
Second, offer something in return.

For example, the above lead generation form offers A Talk with their specialist.
Here’s another example.

This form offers a free quote as a digital marketing strategy to turn visitors into leads.

You can create such lead generation forms on your website and Facebook page.
In either case, you get the contact information of a person interested in your service/product. They are most likely to become your client as long as what you offer is worth it.

Want to learn more about successful Blogs? Find out more